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Data-Driven SMBs Financially Outperform Their Competitors—and the Gap Is Widening

Data-driven SMBs are increasingly outperforming their competitors, with 65% of them leading financially, according to a study by S&P Market Intelligence commissioned by AWS. Generative AI tools like chatbots and coding assistants enhance productivity and customer satisfaction, but their effectiveness relies on a strong data foundation. Mature data strategies boost revenue, marketing, and AI adoption, yet only 19% of SMBs consider themselves highly data-driven, highlighting the opportunity to invest in data maturity for long-term success.

August 20, 2024

Unlocking the Future: How AI-Driven Business Intelligence is Transforming Data into Competitive Power

Data is everywhere. As defined by Webster's Dictionary, data is "factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation." Almost every aspect of a business has some type of data – whether it be images, numbers, or text. From consumer data and workplace data to efficiency data, the list is never-ending. But why is keeping this data important?

August 20, 2024